Senior Marketing Communications Officer (Social Media)

Reference
1122023

Branch
UCL

Start date
01/12/2026

Duration
Other - See Job

Hours and days
Full-time; 36.5 hours per week

Dress code
Not Applicable

Rate of pay
£24.79

Holiday rate
£4.64

Role

Unitemps are recruiting for a Senior Marketing Communications Officer (Social Media). This is a full-time role at 36.5 hours per week. This role has a projected start date of December 1st 2026 and projected end date of March 31st 2027. Payment is set at £24.79 per hour + £4.64 holiday pay. This role is UCL hybrid working with 1 day per week from the office (at minimum) and the other days from home.

The Vice-President External Engagement (VPEE) team delivers communications and marketing activity for UCL, working to ensure UCL’s public prominence, reputation and influence reflects the university’s excellence in knowledge creation, education, and innovation.

Unitemps are recruiting for a Senior Marketing Communications Officer (Social Media). This is a full-time role at 36.5 hours per week. This role has a projected start date of December 1st 2026 and projected end date of March 31st 2027. Payment is set at £24.79 per hour + £4.64 holiday pay. This role is UCL hybrid working with 1 day per week from the office (at minimum) and the other days from home.

Duties and responsibilities

The Senior Marketing Communications Officer (Social Media) will provide short-term specialist support to advance UCL's institutional social media capability. The role will focus on enhancing social media operations, governance, reporting and stakeholder engagement across the university, with a particular emphasis on expanding the adoption and value of Sprout Social, strengthening social media insight and analytics, and supporting the effective management of UCL's central social media channels.

Working within the Social and Advertising team, the postholder will collaborate with colleagues across VPEE, faculties and Professional Services divisions to improve social media processes, build capability, support content quality assurance, and deliver targeted projects that contribute to UCL's strategic communications and student recruitment objectives.

Duties and responsibilities:

• Lead the ongoing implementation, development and expansion of Sprout Social across UCL. Develop shared reporting capabilities and maximise the value of UCL’s strategic partnership with Sprout Social. Build and maintain relationships with UCL teams using the platform, champion best practice, arrange training and upskilling initiatives.
• Refine the central social media content submission and request process. Develop a framework to ensure requests are prioritised effectively and aligned with institutional objectives, campaigns and channel strategies. Work collaboratively with the Senior Marketing Communications Officer (Social) to plan and review content plans.
• Work collaboratively with the Senior Marketing Communications Officer (Social) to provide quality assurance for social media content, including reviewing copy, creative assets and publishing plans. Ensure content meets brand, accessibility and editorial standards.
• Develop and enhance social media insight, analytics and reporting capabilities across UCL’s central channels and wider institutional social media presence. Utilise Sprout Social and other audience intelligence tools, including Unibuddy, to generate actionable insights that inform content strategy, audience engagement and campaign planning, particularly for prospective student audiences.
• Support the VPEE Social Media team with content creation, scheduling and publishing across UCL’s central social media channels, as required.

Skills and experience

Essential Criteria

Qualifications, experience and knowledge

• Experience of managing or administering social media management platforms, including user support, reporting and training colleagues.
• Demonstrated understanding of what makes successful social media campaigns
• Experience of developing and interpreting social media performance reporting and analytics to generate actionable recommendations.
• Experience of working with multiple stakeholders and building effective relationships across a large or complex organisation.
• Knowledge of Sprout Social 
• Knowledge of social media governance, accessibility, editorial and brand best practice.
• Understanding of audience insight and how social media supports marketing, communications and student recruitment objectives

Skills and abilities

• Ability to translate data and audience insights into clear recommendations and content improvements.
• Strong stakeholder management and influencing skills, including the ability to encourage adoption of new processes, tools and ways of working.
• Excellent organisational and project management skills, with the ability to manage competing priorities and deadlines.
• Ability to review and quality assure content against brand, accessibility and editorial standards.
• Excellent writing and storytelling skills, curiosity and interest in what motivates prospective students

UCL Ways of Working 

• Planning effectively so that work is delivered and others are not delayed
• Understanding UCL's strategic goals, and seeing how your work connects and contributes to this

Location
UCL; hybrid working with at least 1 day per week from campus

Additional information

This job will close for applications at 11.59pm on Thursday November 12th. Interviews will be held shortly after.

*Please note to be eligible to work within this role, you must have the right to work in the UK, be physically based in the UK and be able to travel to our London based office for a RTW check (if required).

*If you have a full-time contract of employment with UCL, you are not able to work through UCL Unitemps at the same time.

Unitemps reserves the right to close this advert for applications prior to the date specified above, if a high volume of suitable applications are received so pleased don't delay applying.

Unitemps payroll is monthly, one month in arrears, please see the payroll dates here.

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