Marketing Lead (Student Staff)

Reference
1121673

Branch
Middlesex University

Start date
23/11/2026

Duration
6 Months

Hours and days
20 hours per week, worked flexibly around studies; some evening and event work required

Dress code
Not Applicable

Rate of pay
£15.30

Holiday rate
£1.85

Role

Only for currrent MDX students 

Duties and responsibilities
Areas of Responsibility

• Students see MDXSU on the channels they already use: Instagram, TikTok and LinkedIn are active and consistent, and Facebook and X stay current.
• The newsletter is something students open, read and act on.
• Information on the website and campus screens is accurate, current and easy to find.
• Students who comment or message us get a timely, friendly reply, and anything sensitive reaches the Manager quickly.
• Captions, articles and other copy are clear, on-brand and written for students.
• We know what students engage with, and we change what we publish because of it.

• Nothing important is missed: every campaign, event and key date in the student calendar has content planned in good time.
• Every Creator knows what good looks like and has work they are proud of.
• Creators and the Designer have a steady flow of work that plays to their strengths, and it arrives on time.
• Everything we publish meets MDXSU's brand, tone of voice and accessibility standards.

• Students know what is on this week, and it is easy to find and share.
• Students understand what their Officers are campaigning for and how to get involved.
• Students see what other students are saying and what the Union is doing about it.
• Students understand how changes in Higher Education affect them.
• Welcome, Elections and other key moments reach as many students as possible.

• Schedule and publish content through Native, following the agreed approval process.
• Send the student newsletter on the agreed schedule.
• Update the weekly What's On using the existing Canva and InDesign templates.
• Update the website and campus digital screens using the existing systems.
• Share a short monthly channel performance summary with the Communications & Marketing Manager.
• Log communications requests from across the Union and confirm deadlines with the person asking.
• Follow MDXSU's brand, accessibility, photo consent and data protection requirements, and adhereto MDXSU's policies, procedures and values.
• Support the Communications & Insight team with general admin and tasks that come up day to day.

• Allocate work to Content Creators and the Designer and set deadlines.
• Review content and approve it for publication within agreed guidelines.
• Give feedback and support Creators and the Designer to improve their work.
• Confirm hours worked by Creators and the Designer.
• Raise concerns about performance, conduct or wellbeing with the Communications & Marketing Manager.

• Recruitment and selection.
• Disciplinary, grievance and formal performance matters.
• Contracts and any changes to terms.
• Pay, including approving any additional hours.

Skills and experience
Person Specification

• Experience creating content for social media, with an understanding of what students engage with on Instagram, TikTok and LinkedIn.
• Experience designing graphics in Canva, with some experience of InDesign or a willingness to learn it.
• Experience writing copy for a We act with integrity: takes responsibility for their work, does what they say they will do and handles information with care.defined audience, such as captions, articles or newsletters.
• Experience organising or guiding others, for example in a society, group project, volunteering or work.

• Excellent written English, spelling and attention to detail.
• Highly organised, able to plan ahead, balance several tasks alongside studies and respond to last-minute requests.
• Confident giving clear briefs and constructive feedback to other students.
• Able to turn complex information into simple, engaging content, using initiative to solve problems.

• Commitment to working for a student-led charity, where everything we do is for the benefit of Middlesex students.
• We act with integrity: takes responsibility for their work, does what they say they will do and handles information with care.
• We are welcoming: communicates in a clear, simple and accessible way, and listens actively to students and colleagues.
• We aim high, together: proud of high-quality work, willing to learn and develop, and keen to work with others towards shared goals.
• We share our power: committed to equity and inclusion, celebrating individuality and challenging stereotypes and biases in the work we create.
• We build a place to play and belong: brings creativity and fun to their work and helps every student feel there is a place for them at MDXSU.

Location
Middlesex University Hendon campus, North London (hybrid)

Benefits
What You Will Develop

• Leadership and Influence: supervising and motivating a team of student Content Creators and Designers.
• Curiosity and Learning: keeping up with platform trends and Higher Education news, and trying new formats.
• Communication, Empathy and Inclusion: writing for a diverse student audience and giving clear, constructive feedback.
• Collaborative Innovation: developing campaign content with Student Officers, staff and your creative team.
• Entrepreneurial Mindset: spotting content opportunities and turning ideas into published work.
• Problem Solving and Delivery: planning content across several channels and delivering it to deadlines.
• Resilience and Adaptability: balancing planned work with last-minute requests and changing priorities.
• Technological Agility: using scheduling, design, website and email tools, and learning new ones quickly.