Marketing Campaigns and Content Co-Ordinator

Reference
1121324

Branch
University of Warwick

Start date
26/11/2026

Duration
Other - See Job

Hours and days
36.5 Hours a week - Monday to Friday

Dress code
Business Dress

Rate of pay
£14.35

Holiday rate
£1.73

Role

To provide tactical marketing and recruitment support, focused primarily on paid campaign delivery for overseas undergraduate audiences, while also contributing to activity for other audiences where required. Working across the wider marketing team, the role will coordinate content, assets, CRM communications, landing pages, student testimonials and reporting to support delivery of paid marketing campaigns. The postholder will work closely with senior marketing and recruitment colleagues, web colleagues and external agencies to ensure campaigns are delivered on time, on brand and to a high standard.

Duties and responsibilities

• Support the delivery of paid marketing campaigns by coordinating briefs, content, assets, approvals, timelines and internal processes.
• Work closely with senior marketing and recruitment colleagues who manage campaign strategy and paid activity, ensuring campaign requirements are met and deadlines achieved.
• Liaise with internal stakeholders and colleagues to source and deliver campaign assets, copy and approvals in a timely manner.
• Maintain campaign trackers and documentation, ensuring information is accurate and up to date.
• Plan, write, edit and curate high-quality content for use across paid campaigns and associated recruitment communications, including copy, case studies, testimonials, emails and web content.
• Develop and manage CRM communications to support prospective students through the recruitment journey, aligning messaging with campaign objectives and audience segments.
• Source, develop and refresh student and alumni testimonials and other content assets to support campaign activity.
• Provide administrative support for follow-up activity arising from paid campaigns, including CRM administration, preparing and maintaining prospect records and audience lists, supporting follow-up email activity, assisting with the coordination of events and communications, and tracking engagement to support student conversion activity.
• Ensure all content is accurate, engaging, brand-aligned, audience-appropriate and culturally sensitive, with strong attention to accessibility and proofreading.
• Update customer-facing web content using the University's content management system and support the development and maintenance of campaign landing pages.
• Work with the wider marketing and web teams to ensure content is current, user-focused, accessible and effective in supporting conversion.
• Support campaign reporting, performance tracking and evaluation by collating data and insight from colleagues, agencies, CRM and digital channels.
• Produce regular reports and summaries on campaign activity, engagement and performance to inform optimisation and future planning.
• Contribute to wider marketing and recruitment activity where required, providing flexible tactical support across the team.
• Assist with project coordination and general administration to support smooth delivery of marketing activity.

Skills and experience

• Essential
• Educated to degree level or significant relevant work experience, GCSE maths and English grade C/4 or equivalent
• Experience of working in a professional team or office environment, with the ability to contribute effectively to shared objectives and manage work collaboratively.
• Experience of supporting the delivery of multi-channel marketing campaigns and coordinating content and assets to deadline
• Experience of updating websites and supporting the development of landing pages using a content management system or similar platform
• Proven ability to write, edit and proofread high-quality content for different digital audiences and channels
• Experience of creating, curating or commissioning content assets, including video, testimonials, case studies, imagery, or other campaign materials
• Experience of liaising effectively with internal stakeholders and other internal teams.
• Ability to support reporting, tracking and evaluation of campaign performance, using data to inform activity
• Strong organisational and project coordination skills, with the ability to manage competing priorities and maintain accurate trackers and records
• A high standard of written and oral communication and confidence in dealing with people in a welcoming, friendly and culturally sensitive manner
• Computer literate and confident using digital content creation programmes and electronic communication tools
• Good team working skills and ability to work autonomously, flexibly and collaboratively across a wider marketing team
•  
• Desirable
• Professional marketing qualification (e.g., CIM) or a willingness to work towards one
• Recent graduate of the University of Warwick
• Experience of working in a professional marketing and/or communications environment
• Experience of working in Higher Education and/or student recruitment marketing
• Working knowledge of systems and tools such as CRM platforms, website content management systems, Canva, Adobe Creative Suite or similar content creation software
• Experience of marketing to international and/or overseas undergraduate audiences
• Awareness of paid digital channels such as Meta, Google and Snapchat and how content and assets support campaign delivery and reporting

Location
Hybrid working, with an expectation that the candidate come into the office at least once every two weeks (Swallow House) with possibility of more on campus work as and when duties and marketing projects require, for example content development.

Additional information
Advert closes on 3/11/2026

Apply for job