Marketing Campaigns and Content Co-Ordinator (China Market)

Reference
1121315

Branch
University of Warwick

Start date
23/11/2026

Duration
Other - See Job

Hours and days
36.5 hours

Dress code
Business Dress

Rate of pay
£14.35

Holiday rate
£1.73

Role

To provide tactical marketing and recruitment support, focused primarily on developing and coordinating content and campaign activity for China audiences, while also contributing to activity for South East Asia and other audiences where appropriate. Working across the wider marketing team, the role will coordinate content, assets, CRM communications, landing pages, student testimonials and reporting to support delivery of paid campaigns. The postholder will work closely with senior marketing and recruitment colleagues, the University’s China Office, web colleagues and external agencies to ensure campaigns and conversion activity are delivered on time, on brand and with a strong understanding of Chinese digital platforms, audience behaviours and content needs.

Duties and responsibilities

• Support the delivery of marketing campaigns delivered on China digital channels by coordinating briefs, content, assets, approvals, timelines and internal processes.
• Work closely with senior marketing and recruitment colleagues who manage campaign strategy and paid activity, ensuring campaign requirements are met and deadlines achieved.
• Plan, write, edit, adapt and curate high-quality content for China-facing marketing and recruitment activity across relevant Chinese digital channels and social platforms, ensuring it is appropriate for the target audience and channel.
• Develop content for platforms such as WeChat, RedNote, Weibo, Baidu, Douyin and other relevant channels used by young people aged 16–24, working with colleagues to ensure content is platform-appropriate and effective.
• Liaise directly with the University’s China Office and with colleagues, partners and suppliers in different countries and time zones to gather insight, coordinate content, obtain approvals and support delivery of activity.
• Support the adaptation and reuse of China-focused content for South East Asia activity where appropriate, with awareness of regional audience needs and channel differences.
• Liaise with internal stakeholders to source and deliver campaign assets, copy and approvals in a timely manner.
• Maintain campaign trackers and documentation, ensuring information is accurate and up to date.
• Develop and manage communications to support prospective students through the recruitment journey, aligning messaging with campaign objectives and audience segments.
• Support the administration and coordination of follow-up activity for prospective students generated through campaigns, including updating enquirer records, preparing contact lists, assisting with email scheduling, coordinating event-related communications, and maintaining accurate records of engagement and conversion activity.
• Source, develop and refresh student and alumni testimonials and other content assets to support campaign activity.
• Ensure all content is accurate, engaging, brand-aligned, audience-appropriate and culturally sensitive, with strong attention to accessibility and proofreading.
• Update customer-facing web content using the University’s content management system and support the development and maintenance of campaign landing pages.
• Work with the wider marketing and web teams to ensure content is current, user-focused, accessible and effective in supporting conversion.
• Support campaign reporting, performance tracking and evaluation by collating data and insight from colleagues, agencies, and any relevant digital channels.
• Produce regular reports and summaries on campaign activity, engagement and performance to inform optimisation and future planning.
• Contribute to wider marketing and recruitment activity where required, providing flexible tactical support across the team.
• Assist with project coordination and general administration to support smooth delivery of marketing activity.

Skills and experience

• Educated to degree level or significant relevant work experience, GCSE maths and English grade C/4 or equivalent
• Fluent in Mandarin and English
• Experience of working in a professional team or office environment, with the ability to contribute effectively to shared objectives and manage work collaboratively
• Experience of supporting the delivery of multi-channel marketing campaigns and coordinating content and assets to deadline
• Experience of updating websites and supporting the development of landing pages using a content management system or similar platform
• Proven ability to write, edit and proofread high-quality content for different digital audiences and channels
• Experience of creating, curating or commissioning content assets, including testimonials, case studies, imagery or other campaign materials
• Knowledge of the Chinese digital and social media landscape, including platforms such as WeChat, RedNote, Weibo, Baidu, Douyin and other relevant channels used by young people aged 16–24
• Understanding of Chinese target audiences and their needs, including how prospective students use relevant digital platforms and social channels
• Experience of liaising effectively with internal stakeholders, external agencies/suppliers, and colleagues in different countries and time zones to deliver marketing activity
• Ability to support reporting, tracking and evaluation of campaign performance, using data to inform activity
• Strong organisational and project coordination skills, with the ability to manage competing priorities and maintain accurate trackers and records
• A high standard of written and oral communication and confidence in dealing with people in a welcoming, friendly and culturally sensitive manner
• Fluent spoken and written Mandarin, with the ability to develop or adapt content and communicate effectively with Mandarin-speaking audiences and colleagues
• Computer literate and confident using digital content creation programmes and electronic communication tools, with good team working skills and ability to work autonomously, flexibly and collaboratively across a wider professional team

Desirable

• Professional marketing qualification (e.g., CIM) or a willingness to work towards one
• Experience of working in Higher Education and/or student recruitment marketing
• Working knowledge of systems and tools such as CRM platforms, website content management systems, Canva, Adobe Creative Suite or similar content creation software
• Experience of marketing to Chinese, South East Asian and/or international audiences
• Awareness of South East Asia audiences, digital channels and how China-focused content may be adapted for wider regional activity
• Awareness of paid digital channels, including Chinese search and social platforms, and how content and assets support campaign delivery and reporting

Location
Hybrid working, with an expectation that the candidate come into the office at least once every two weeks (Swallow House) with possibility of more on campus work as and when duties and marketing projects require, for example content development.

Additional information
Advert closes on 2nd November 

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