Details
1120957
University of Staffordshire
16/11/2026
Ongoing
Monday to Friday - 37.5 hours a week - Hybrid Role
Smart Casual
Pay
£12.71
£1.53
Description
Role
This is an excellent opportunity to support the development and enhancement of our clients digital marketing strategy to increase brand visibility, customer engagement, and lead generation across targeted culinary and residential sectors.
About the role:
This is a 12-week internship opportunity, as part of the Made Smarter Internship Programme. In this role, you will support the enhancement of our clients digital channels, evaluating website SEO, creating compelling social and email content, and identifying digital growth opportunities.
The internship is based at our clients offices, working from home and occasionally field based , gaining practical insights into the workings of a manufacturing environment. As part of the programme, you will benefit from weekly supervision and support by a Made Smarter expert, ensuring you have guidance and resources throughout your internship.
Through this Internship you will have the chance to:
- Evaluate current digital marketing channels, website performance, and SEO effectiveness to optimize online reach.
- Conduct competitor analysis and industry research to identify new digital marketing opportunities in high-end British manufacturing.
- Create engaging content across social media platforms, email campaigns, and the official company website.
- Assist in implementing marketing automation tools or enhancing CRM capabilities to streamline lead generation.
Duties and responsibilities
Main activities will include:
- Conducting an audit of current website traffic, search engine optimization (SEO), and digital conversion pathways, including Google Ads.
- Benchmarking digital presences against competitors within the outdoor cooking market and the commercial BBQ market.
- Planning, writing, and scheduling content for social media channels, targeted email newsletters, and website updates.
- Collaborating with sales and marketing teams to map customer journeys and improve lead capture.
- Working with the Data Systems Intern to incorporate the best way to use CRM and digital marketing within the new data system that is made.
- Presenting actionable digital marketing recommendations and performance insights at the conclusion of the 12-week placement.
Skills and experience
- An interest in British manufacturing ESSENTIAL:
- Educated to degree level (or currently studying towards a degree) in Marketing, Digital Media, Communications, Business, or a related discipline.
- Proficiency in digital tools related to the objective (e.g., social media platforms, website CMS, email marketing platforms, basic SEO analytics, Google Analytics).
- Strong team player with a proactive, adaptable attitude, comfortable working closely with colleagues and contributing to a supportive team environment.
- Good verbal and written communication skills, demonstrating sound judgment when interacting with others; highly communicative and able to integrate well within a team.
DESIRABLE:
- Familiarity with graphic design/editing software (e.g., Canva, Adobe Creative Cloud) or basic video editing for social media content.
- Basic understanding or experience with Google Analytics, SEO tools, or CRM systems (e.g., HubSpot, Mailchimp)., outdoor cooking, or commercial catering equipment
Location
Hybrid Role - Office based in Stratford upon Avon
Benefits
- The offer of Hybrid working
- Holiday pay during your internship