Digital Marketing Manager

Reference
1114515

Branch
Harper Adams University (Shropshire)

Start date
20/07/2026

Duration
Ongoing

Hours and days
Part time, 16 hours per week

Dress code
Smart Casual

Rate of pay
£13.39

Holiday rate
£1.62

Role

As the Digital Marketing Manager, you will play a key role in strengthening the company’s online presence and supporting sales growth across our core markets. You will be responsible for managing and developing the company website, improving SEO performance, analysing digital activity through Google Analytics, executing email campaigns through Mailchimp, and supporting PR and social media activity across LinkedIn and Facebook. The role requires someone who can translate technical products, project expertise and company values into clear, commercially focused marketing content that supports our wider business strategy, raises brand awareness and helps position the company as a trusted, forward-thinking manufacturing partner.

Duties and responsibilities

Website Management: 

• Oversee the day-to-day operation and development of the website on WordPress, ensuring it presents the business professionally and supports lead generation across key markets.
• Regular updates on the news section Keep non-product, corporate content covering company background and history up to date
• Keep product and sector content up to date, including standard product ranges, bespoke capabilities, case studies and campaign landing pages.
• Ensure website functionality, responsiveness and user experience are optimised to help specifiers, contractors and end users find the right information quickly.
• Work with internal teams and external partners to improve website content, structure and performance in line with the commercial priorities.

SEO Optimisation: 

• Develop and implement SEO strategies to improve organic search rankings and drive website traffic. 
• Conduct keyword research, on-page optimisation, and content optimisation to enhance website visibility. 
• Monitor and analyse SEO performance metrics using tools like Google Analytics
• Stay updated on SEO trends and algorithm changes to adapt strategies accordingly. 

Google Analytics:

• Utilize Google Analytics to track website traffic, user behaviour, and conversion rates.
• Generate regular reports on website performance metrics and provide actionable insights to improve marketing efforts. 
• Identify areas for optimisation and implement strategies to increase website engagement and conversions. 

Email Marketing: 

• Design, create, and execute email marketing campaigns using Mailchimp. 
• Segment email lists based on customer demographics, preferences, and behaviour. 
• Monitor email campaign performance, including open rates, click-through rates, and conversions. 
• Continuously optimise email campaigns to improve engagement and deliverability. 

Social Media and PR: 

• Plan and deliver social media and PR activity across LinkedIn and Facebook, balancing general company updates with targeted campaigns aimed at sectors such as water, energy, security and construction.
• Create and schedule content that promotes the products, project capability, technical expertise, accreditations and customer value proposition.
• Identify and develop stories around new products, certifications, project case studies, sustainability initiatives, community activity and business milestones that strengthen the company’s brand.
• Monitor engagement and campaign performance across channels and use insight to refine messaging, improve targeting and support measurable marketing outcomes.

Content Creation and Management: 

• Create clear, engaging and accurate content for the website, email campaigns and social media that communicates their products, services and capabilities in a commercially effective way.
• Work with colleagues across sales, technical, production and leadership teams to turn internal knowledge into strong external marketing content.
• Manage a content calendar and publishing schedule that supports product launches, sector campaigns, events, case studies and wider strategic priorities.

Skills and experience

• Degree or equivalent experience in Marketing, Communications or a related discipline.
• Proven experience in digital marketing, ideally within manufacturing, engineering, construction or another technical B2B environment.
• Proficiency in WordPress, Mailchimp and Google Analytics, with a practical understanding of SEO and website optimisation.
• Experience in AI tools and emerging digital technologies. The company uses Microsoft Copilot to support productivity, content development and day-to-day efficiency.
• Ability to write clear, engaging content for different audiences, including customers, specifiers, contractors and industry stakeholders.
• Strong analytical skills with the ability to interpret campaign and website data and turn it into practical actions.
• Confident working with technical information and collaborating across departments to produce accurate and commercially relevant content.
• Organised, proactive and detail-oriented, with the ability to manage multiple projects and priorities effectively.

Location
Telford

Benefits

• Opportunity to join a respected and growing manufacturing business with a strong reputation in its markets.
• A varied role with scope to shape content, campaigns and digital presence across multiple sectors.
• The chance to support a brand recognised for quality, innovation and sustainability.
• A collaborative environment where your ideas and contribution can make a visible impact.
• Free EV charging on site.
• Incentive bonus scheme.
• 8% pension scheme.
• Flexible working arrangements can be considered, including some home working, although regular office presence would be preferred to support visibility, collaboration and integration with colleagues.