Graduate Growth: Social Media Marketing Lead (PWAH®)

*Ringfenced to all LJMU students and graduates (within the last 2 years)*

Due to extension of the deadline, please note that the start date will be delayed

To apply please provide a CV and Cover Letter. 

The Pillow With A Hole Ltd (PWAH®) is the original and market-leading brand in the specialist “ear pillow” market. We design and manufacture all products in the UK and sell globally, with our largest markets being the UK, USA, and Germany. Established 11 years ago, PWAH® operates in a growing and still relatively new product category with significant scope for brand expansion and digital growth.

 

While the business has an established customer base and strong product reputation, social media has historically been underutilised, presenting a substantial opportunity for strategic development and measurable impact. The company is currently expanding its affiliate programme, working with professional ear piercers in the UK and USA, creating further opportunity for content collaboration and partnership marketing. Purpose of the Role 

 

The purpose of the Social Media Marketing Intern role is to support the strategic development and execution of PWAH®’s organic social media presence, strengthening brand awareness, affiliate engagement, and customer acquisition through structured, brand-aligned content creation. 

 

This role offers the opportunity to build and implement a social media content strategy within a small, agile manufacturing business operating internationally.

• Develop and propose a structured social media content plan for Instagram and Facebook 
• Create branded visual and written content aligned with PWAH®’s positioning and tone 
• Identify opportunities to collaborate with affiliate piercers for content generation 
• Support the launch and promotion of the PWAH® affiliate programme via social channels 
• Analyse engagement metrics and provide performance insights 
• Research potential expansion into TikTok and present a business case, including target audience relevance and expected ROI 
• Ensure consistency of messaging, product positioning, and visual identity across platforms 

• Understanding of digital marketing theory, including social media strategy, brand positioning, and audience segmentation 
• Awareness of the role of organic social media within broader integrated marketing communications 
• Familiarity with platform dynamics (particularly Instagram and Facebook) and contemporary content formats 
• Basic understanding of performance indicators such as engagement, reach, and conversion-related metrics 

Key Skills 

• Written Communication Skills 
• Ability to produce clear, engaging, and audience-appropriate written content, demonstrating control of tone, brand voice, and platform conventions
• Autonomous Content Development: Capacity to independently generate and execute content ideas aligned with brand objectives, moving beyond reactive posting to structured and proactive planning. 
• Creative Digital Production: Confidence creating visually coherent and platform-appropriate content using relevant digital tools. 
• Analytical and Reflective Thinking: Ability to interpret engagement data and reflect critically on performance to inform continuous improvement. 
• Planning and Self-Management: Ability to organise workload effectively, meet deadlines, and take ownership of agreed deliverables within a small organisational setting. 

Experience 

• Experience managing or contributing to social media accounts (academic, voluntary, or commercial contexts)
• Familiarity with content creation tools such as Canva, Adobe Creative Suite, or equivalent 
• Experience engaging audiences through short-form digital content

Personal Attributes

• Digital Fluency: A confident and informed user of contemporary social media platforms who understands emerging content norms and audience expectations.
• Initiative: Willingness to propose ideas and take responsibility for developing content with appropriate guidance. 
• Professional Maturity: Reliable and accountable when operating with a degree of independence. 
• Openness to Feedback: Receptive to constructive critique and able to refine output accordingly.