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Cohort 3 Discovery Internship: Marketing Intern (The Wellbeing Doctors)

Details


1108884


Liverpool John Moores University


11/05/2026


Other - See Job


This internship will run for 140 hours


Smart Casual

Pay


£12.83


£1.55

Description

Role

***Ringfenced to Level 6 LJMU students only*** 

***Applications must be submitted using the application form linked below. Please upload it instead of a CV. Any other method will not be accepted*** 

Download application form

About The Wellbeing Doctors & helfy®

We're on a mission to improve the lifestyle health of 100 million people by making evidence-based preventative care accessible, engaging, and clinically robust. Founded by NHS clinicians, we combine medical expertise with digital innovation to transform how people access and experience preventative healthcare.

What We Do:

helfy® is a comprehensive digital health platform that connects corporate clients, private clinics, and patients through:

  • Corporate Wellness: Workplace wellbeing programs with measurable ROI
  • Clinic Platform: Digital practice management for lifestyle medicine clinicians
  • Patient App: Personalized health tracking and AI-assisted lifestyle planning
  • Diagnostic Integration: At-home blood testing and continuous health monitoring
Current Stage: We're at a pivotal growth stage with proven clinical validation, corporate partnerships secured, and advanced AI capabilities in development. We're now scaling our commercial reach across the UK while preparing for international expansion.
 
Company Links:
  • Website: https://www.thewellbeingdoctors.com/
  • LinkedIn: The Wellbeing Doctors
  • Instagram: @thewellbeingdoctors
  • helfy® Platform: https://www.joinhelfy.com/
Marketing & Commercial Team:
You'll join our lean but ambitious commercial team responsible for driving user acquisition, brand awareness, and partnership development. We operate at the intersection of healthcare, technology, and corporate wellness - a dynamic space requiring both clinical credibility and commercial creativity.
Current Marketing Challenges:
  • Complex Messaging: Translating clinical concepts (lifestyle medicine, preventative care, AI-assisted health) into compelling, accessible content
  • Dual Audience: Creating content that resonates with both B2B decision-makers (HR, corporate wellness) and B2C users(patients, clinicians)
  • Regulatory Balance: Marketing healthcare services while maintaining medical compliance and ethical standards

Brand Building: Establishing helfy® as a trusted, innovative leader in digital preventative healthcare

Duties and responsibilities
Purpose of the Role

As our Marketing & Content Creation Intern, you'll play a crucial role in transforming our clinical expertise and technical innovation into compelling marketing assets that drive growth. You'll bridge the gap between our medical team's knowledge and our commercial goals, creating content that educates, engages, and converts across our target audiences.
 
  • Main Duties & Responsibilities
Content Creation & Design (Primary Focus)
  • Visual Content Production:
    • Design social media graphics for LinkedIn, Instagram, and other relevant platforms
    • Create infographics explaining complex health concepts (lifestyle medicine, biomarkers, AI health benefits)
    • Develop presentation templates for corporate sales pitches and investor meetings
    • Design email marketing templates and newsletter layouts
    • Create PDF resources, whitepapers, and case studies for corporate clients
  • Video Content Development:
    • Edit short-form videos for social media (60-90 second explainers and testimonials)
    • Create animated content for health education topicsAssist with video production for client testimonials and case studies
    • Develop video scripts and storyboards
  • Written Content Visual Support:
    • Design visual layouts for blog articles and health guides
    • Create engaging slide decks for webinars and presentations
    • Design one-pagers and sales collateral for different target segments
    • Develop branded templates for consistent marketing execution

 Marketing Campaign Support

  • Campaign Asset Development:
    • Create visual assets for specific marketing campaigns and product launches
    • Design A/B testing variations for digital ads
    • Develop landing page visual elements
    • Create event materials for health talks and corporate wellness days
  • Brand Consistency & Development:
    • Ensure all designs align with brand guidelines
    • Develop new visual elements that enhance brand identity
    • Create and maintain organized asset libraries
    • Support brand evolution as we scale

Commercial Material Development

  • Corporate Client Materials:
    • Design ROI calculators and health impact infographics for HR teams
    • Create case study templates with strong visual storytelling
    • Develop corporate wellness program brochures and implementation guides
    • Design HR-focused resources and wellness challenge materials
  • Clinic Partnership Materials:
    • Create clinic onboarding and recruitment materials
    • Design clinic marketing toolkit templates
    • Develop visual content for clinician education and training
You'll gain experience in:
  • Healthcare marketing within regulatory constraints
  • B2B2C marketing strategy in digital health
  • Content creation for complex, technical products
  • Start up marketing with measurable growth objectives
  • Cross-functional collaboration with clinical and technical teams
Mentorship Structure:

Primary Mentor: CEO/Commercial Lead - Weekly strategy and feedback sessions

Secondary Mentor: Clinical Director - Clinical content accuracy and compliance guidance

Design Review: Access to external design advisor for portfolio development

Skills and experience
Experience

Design & Technical Skills
  • Software Proficiency:
    • Essential: Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or equivalent professional design tools
    • Desirable: Basic video editing skills (CapCut, Premiere Pro, Final Cut), Figma/Sketch for digital design
  • Portfolio Evidence: A strong portfolio demonstrating:
    • Visual hierarchy and composition skills
    • Typography and colour theory application
    • Brand consistency across different media
    • Ability to adapt style for different audiences
  • Content Creation & Visual Storytelling
    • Ability to translate complex information into engaging, accessible visuals
    • Experience creating content for different platforms (social media, web, print, presentations)
    • Understanding of audience adaptation - creating content that resonates with specific demographics
    • Basic copywriting skills to complement visual designs with compelling messaging
  • Healthcare Communication Sensibility
    • Understanding of regulated industries (healthcare, finance, education) or willingness to learn quickly
    • Ability to balance creativity with compliance in healthcare marketing
    • Sensitivity to health-related topics and diverse patient experiences
    • Genuine interest in health/wellbeing topics and evidence-based information

Desirable Criteria

  • Animation basics (After Effects, Lottie, or similar tools)
  • Basic understanding of marketing metrics and conversion-focused design principles
  • Experience with healthcare, wellness, or technology sectors
  • Understanding of B2B marketing principles and corporate communication

Personal Attributes

Exceptional attention to detail - crucial for regulated healthcare content

Proactive learner - healthcare marketing has specific requirements and learning curves

Collaborative mindset - comfortable working with clinical, technical, and commercial teams

Creative problem-solver - finding engaging ways to present complex information

Strong time management - delivering quality work within agreed timelines

Adaptability - thriving in a fast-paced startup environment

Target Degree Subjects (Level 6 Undergraduate):

Primary Disciplines:

  • Graphic Design & Digital Media
  • Marketing with Creative/Design focus
  • Communication Design
  • Multimedia Journalism
  • Visual Communication
Secondary Disciplines (with strong portfolio evidence):
  • Business/Management (with marketing/design modules or projects)
  • Health Sciences (with demonstrated design skills)
  • Computer Science (with UI/UX interest and design portfolio)
  • Any discipline with exceptional portfolio and genuine interest in healthcare innovation
Ideal Candidate Profile:
  • Final year undergraduate seeking practical experience before graduation
  • Portfolio demonstrating both creativity and strategic thinking
  • Demonstrable interest in healthtech/digital health innovation
  • Self-starter comfortable in fast-paced startup environment
  • Strong academic record with evidence of extracurricular creative projects

Location
Virtual

Additional information

***Ringfenced to level 6 LJMU students only*** 

***Applications must be submitted using the application form linked below. Please upload it instead of a CV. Any other method will not be accepted*** 

Download application form  

Applications close at 11:59pm on Sunday 15th March. 

Apply for job