Details
1106291
University of Salford
12/01/2026
3 Months
Monday- Friday | 09:00- 17:00
Smart Casual
Pay
£16.12
£1.95
Description
Role
Marketing Officer
The Marketing Office role will support the delivery of B2B marketing and Social Media plans and activities to achieve project KPIs. Working closely with the marketing manager and colleagues in CSI will contribute to the evolution of an intuitive hierarchy of marketing messages and essential information for target audiences; tailor specific messages and information to increase overall awareness of CSI and its programmes and to meet user requirements.
Duties and responsibilities
Implement and monitor dedicated marketing plans.
Support with the creation of, and lead on aspects of a content and communications plan to inspire and engage with our audience at different stages of the sales funnel to nurture them to join a CSI programme.
Support the building and testing of email campaigns in line with our communications plan.
Analyse performance data to help identify, confirm or adjust countries, subject areas or programmes in need of particular attention or marketing investment.
Demonstrate an enterprising and integrated approach to marketing; identify opportunities for campaign extension which span the marketing mix including traditional, digital and social media channels and evolving technologies, and to measure results.
Proactively respond to opportunities for marketing collaboration, cross-fertilisation and co-production between schools and departments.
Work in close collaboration with colleagues across professional services, particularly the enquiry team, design, and communications t teams, in order to most effectively support the integration, alignment and measurement of all CSI marketing and external relations activity.
Contribute to regular competitor analysis across our international markets, helping to evaluate and apply insight to ensure market-led solutions, highlighting tactical university opportunities.
Promote an evidence-based marketing approach, using research reports and user testing to routinely inform and underpin new product development, programme portfolio etc.
Engage key internal stakeholders to ensure a shared understanding and ownership of marketing plans; help to establish and grow collaborative networks to ensure sharing of best practice, information and content.
Ensure quality, consistency and efficiency across all marketing platforms and activity.
Proactively develop the necessary skills and expertise to support the use of the latest marketing technologies; anticipate and respond to changing demands.
Proactively engage in professional development in order to ensure advancement of professional skills.
Comply with the personal health and safety responsibilities specified in the university health and safety policy.
Engage with the university’s commitment to deliver value for money services that optimise the use of resources by maintaining a cost-conscious approach all duties across and aspects of the role.
Promote equality and diversity for students and staff and sustain an inclusive and supportive study and work environment in accordance with university policy.
Be an active steward for the university brand, ensuring school-level adherence to agreed criteria and guidelines for visual identity, content, tone and style.
Commit to participating in the wider life of the university. This involves volunteering at university-wide events such as graduation, open days etc.
Skills and experience
Experience in marketing- Proficient in MS office especially with Power Point- Ability to create leaflets- Social media experience- LinkedIn posts management
Location
Maxwell Building- University of Salford