Details
1104661
University of Warwick
01/12/2025
Other - See Job
36.5 hours per week
Not Applicable
Pay
£12.83
£1.55
Description
Role
This is a 12-week paid internship opportunity in collaboration with Made Smarter, as part of the WMG Internship Programme. Based at Wright Rubber Products Ltd in Staffordshire.
As part of the internship, you will play a key role in supporting the group’s digital marketing strategy.
As a Digital Marketing Intern, you will play a key role in strengthening Wright Rubber’s online presence and e-commerce capabilities, improving digital lead generation, and enhancing overall brand awareness.
This hands-on internship will involve supporting the company’s digital marketing and e-commerce strategy, including activities such as SEO/AEO/SEM, content creation, social media management, analytics tracking, email campaigns, and website updates. You will also contribute to the setup, optimisation, and management of Wright Rubber’s e-commerce and online marketing channels, helping the business reach new audiences and streamline its digital customer journey.
You’ll build confidence in using marketing tools and platforms, develop your creative and analytical skills, and gain hands-on experience in the fast-paced world of technology and automation.
This is a highly valuable opportunity for anyone looking to launch a career in marketing, communications, or business development. By the end of the internship, you will have:
- A portfolio of completed marketing campaigns and content
- Experience working in a dynamic, professional manufacturing business
- Practical skills in digital marketing in line with current brand guidelines, and project coordination
- Direct insights into the UK’s leading sectors for innovation and manufacturing
- Enhanced confidence in working independently and as part of a team
As part of the WMG Internship Programme, you’ll also benefit from structured mentoring and weekly supervision by WMG experts, ensuring you have guidance and support every step of the way.
The role is based on-site in Burton-on-Trent
About the company:
Wright Rubber Products Ltd is a UK-based manufacturer of high-quality rubber mouldings, gaskets, extrusions, and hoses. The company operates from Staffordshire and supplies products to a wide range of sectors including brewing, chemical, food, agricultural, and industrial engineering.
With decades of experience, Wright Rubber specialises in delivering bespoke rubber solutions, manufacturing directly from customer drawings or reverse-engineering from samples. The company is known for its quick turnaround times and reliable stock management, ensuring consistent quality and service for its clients.
Wright Rubber is committed to innovation, precision, and customer satisfaction, building long-term relationships with businesses that depend on high-performance rubber components for demanding industrial applications.
Duties and responsibilities
Key Areas of Responsibility
1. E-commerce Setup & Management
- Support the setup and optimisation of the company’s e-commerce presence, including product listings, pricing, and descriptions.
- Assist with uploading and maintaining product information, imagery, and categories on the website.
- Monitor site performance, product visibility, and online enquiries to support sales growth.
2. Content Strategy & Development
- Contribute to the development of a cohesive content strategy aligned with the company’s digital marketing goals.
- Create and repurpose marketing materials such as blogs, product features, case studies, newsletters, and social media posts.
3. Digital Marketing & Analytics
- Assist in planning and executing digital campaigns across SEO, SEM, and social channels.
- Use analytics tools to track website and campaign performance, generating insight reports for continuous improvement.
- Support data collection for key performance metrics such as reach, engagement, and conversion rates.
4. Website & Communication Support
- Support website content updates and enhancements to improve user experience and navigation.
- Collaborate with internal teams to gather updates, news, and materials for digital publishing.
- Ensure all web and communication assets adhere to brand and accessibility guidelines.
5. General Marketing Support
- Work alongside the Marketing Manager and company supervisor on day-to-day campaign activities.
- Contribute creative ideas to strengthen brand awareness and digital reach.
- Participate in review meetings with the WMG mentor to share progress and learning outcomes.
Skills and experience
We’re looking for someone who is enthusiastic about digital marketing, willing to learn, and ready to get stuck in with a range of creative and analytical tasks. The right candidate will be curious, proactive, and able to work both independently and as part of a team. You must be available to work full time (36.5 hours per week) for 12 weeks. We cannot consider part time for this role.
Essential:
- You must hold or have graduated by the time you start, a degree in Marketing, Communications, Media, Business, or any related subject including social sciences, business management in engineering etc.
- Experience in e-commerce setup and online sales management (e.g., product listings, pricing, customer journey).
- Basic understanding of digital marketing principles including SEO, social media, and content marketing.
- Confident written and verbal communication skills, with strong attention to detail and brand tone.
- Ability to create and manage engaging digital content such as web copy, blogs, newsletters, and social media posts
- Organised, proactive, and able to work both independently and in a team.
- Understanding of digital marketing metrics and analytics (e.g. LinkedIn Analytics, Google Analytics)
- Ability to work on-site.
Desirable:
- Experience using Shopify, WordPress, or similar website tools.
- Experience with tools such as Canva, Adobe Creative Suite, or video editing software
- Experience with photography, videography, or editing visual content
- A creative mindset with an eye for visual and brand consistency
- Familiarity with WordPress, SharePoint, or other content management systems
- Previous experience working in a marketing or communications role through a placement, internship, university project, or part-time role
- Interest in the engineering, manufacturing sector
Location
Keith Varley 4 Horninglow Street Burton On Trent Staffordshire DE14 1NG
Additional information
- Start and end date: December 25 (ASAP) for 12 Weeks
- Deadline to apply: Thursday 13 November
- Please provide a CV and cover letter with your application.
Please note upon applying for this role you are consenting to your contact details being shared directly with the hiring manager.
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