Digital Marketing Intern

Reference
1100774

Branch
University of Edinburgh

Start date
27/10/2025

Duration
Other - See Job

Hours and days
7 hours per week (Monday to Friday)

Dress code
Not Applicable

Rate of pay
£16.21

Holiday rate
£2.93

Role
The University of Edinburgh is currently offering a part-time opportunity for a student to join the Online Learning Marketing Team as a Digital Marketing Intern. The Online Learning Marketing Team executes campaigns to promote the University’s portfolio of over 70 online postgraduate degrees and over 100 short online courses. Within this role, you will support student recruitment to these courses and degrees, by contributing to planning and implementing the team’s social media presence, email marketing, websites, and paid advertising.

This Internship is an exciting opportunity for you to gain experience in various digital marketing modes, including developing and implementing a social media marketing campaign.

You can expect to start work on the 27th October 2025 and work until the 31st August 2026, whilst working 7 hours per week. You will work in a hybrid pattern split between working from home and in the office in Argyle House (Edinburgh). During this position, you will be paid £16.21 per hour, plus £2.93 per hour holiday pay. Payment is one month in arrears, meaning your first payment date (should this position start when expected) will be 28th November 2025.

Duties and responsibilities

• Planning, developing and implementing a social media content plan and editorial workflow for Instagram, LinkedIn, YouTube, TikTok, and BlueSky, which will integrate the new online learning social media strategy;
• Creating and editing images/graphics and video content to help promote the University’s online courses;
• Using analytics to measure our social media performance and using these insights to inform future strategies for establishing a strong and successful presence on these platforms;
• Monitoring competitors’ social media content, making recommendations on how we can stand out from them;
• Assisting with other key digital engagement promoting the University’s online learning portfolio, such as email marketing, website communications, online events, and paid advertising.

Skills and experience

Essential criteria:

• A current University of Edinburgh student (this post is designated for UoE student employment; therefore, you must be a matriculated student for the duration of your employment). You also must not hold the position of ‘Resident Assistant’;
• Based in the UK for the duration of the work, able to work on campus when required (we cannot accommodate individuals working overseas due to tax and legal implications), and able to attend a Right to Work Check in person if needed;
• Evidence of excellent content writing and editorial skills;
• Proven experience using social media to promote brands/organisations/societies etc, or a demonstrable understanding of how social media can be used for promoting organisations;
• Prior experience with video editing, such as creating TikToks/Instagram Reels;
• Evidence of graphic design skills;
• A proven ability to work independently and prioritise workloads, whilst maintaining a strong attention to detail.

Desirable Criteria:

• A proven knowledge and understanding of education marketing;
• A well designed and effective profile on LinkedIn.

Location
Hybrid, split between home and Argyle House, 3 Lady Lawson Street, Edinburgh, EH3 9DR

Benefits

• Being part of a welcoming community of over 150 ISG Student Workers with opportunities to network, whilst working in a supportive and nurturing environment with a strong emphasis on work/life balance;
• Pay rate and holiday entitlement equivalent to that of UE05 permanent staff, access to NEST pension scheme if applicable;
• As a staff member, you can join the University of Edinburgh's Equality, Diversity, and Inclusion Groups (Staff Networks);
• Access to a range of excellent staff training content and resources from the Digital Skills Team.

Additional information
To apply for this role, please upload a CV and covering letter, clearly stating how you meet the criteria for the role. Please ensure you've read the top bullet points in the criteria: you must be a University of Edinburgh Student, and you must not hold the position of 'Resident Assistant' (Res Life) during your employment. If you encounter any issues when applying, please e-mail unitemps@ed.ac.uk well in advance of the deadline, as we will only respond within office hours (9-5, Monday to Friday). Applications received after the deadline will not be considered.

We recommend reading our short Application Tips Document for guidance on creating a strong cover letter and CV.

Interviews will take place on the week commencing 6th October 2025, and will be in person.

The University of Edinburgh is committed to providing a positive employment experience for all students. To support students in combining work with studies, we strongly advise you do not exceed the University’s recommended number of working hours per week:

• 15 hours for undergraduate students (up to 35 hours during vacation).
• 15 hours for postgraduate taught students (all year round).
• 9 hours for postgraduate research students (all year round).

Please note, these recommendations apply to the total number of hours you are employed across all posts.

PLEASE NOTE: This advert may close early if sufficient applications are received prior to the closing date which is 23:59pm on the 21st September 2025.

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