<< Back to search results

Marketing Internship

Details


1093632


Canterbury Christ Church University


17/03/2025


Other - See Job


Up to 16 hours a week for 10 weeks


Not Applicable

Pay


£12.21


£1.47

Description

Role
We’re The WayFinders Group, a small but mighty change management consultancy aiming to make a big impact—one leader, one organisation at a time. Our mission is to serve by helping leaders make better decisions using a “ministry of joined-up thinking” approach. We focus on identifying the root of the operational challenges leaders face, asking the right questions to unlock new ways forward, and tapping into the existing skills of the teams around the table. Our work is about empowering leaders to resolve conflict earlier, bringing their people along on the journey, and offering empathy and creativity to address the complex challenges they face.

 
The founder hosts The Longest Day Podcast combining personal storytelling with leadership sponsored by The WayFinders Group. We’ve rebranded and partnered with an agency to promote Season 6 so it reaches the top 10 UK podcasts. 
 
The WayFinders Group also has a charitable arm which is on its way to becoming a think tank dedicated to addressing institutional harm and rebuilding trust through restorative justice. The think tank will focus on transforming systems, restoring relationships, and fostering reconciliation to ensure a positive, lasting impact on people and organisations. To launch, the team are in the process of developing a long form white paper entitled: “From harm to healing: rebuilding trust in Britain's publicly funded institutions through restorative justice principles." This will hopefully be launched in Parliament in Q2. 

Duties and responsibilities
1.    Social media strategy 

  • Research the latest trends in leadership, change management, and conflict resolution to understand the landscape
  • Gather insights into our client’s needs (fear, shame, blame), preferences (ease and avoidance of difficult conversations), and pain points (overwhelm, frustration, inertia, resignation)
  • Study competitors to identify opportunities for differentiation and potential partnerships (a key aim is to procure paid invitations to speak on matters relating to the work of The WayFinders Group)

2.    Content creation and development

  • Develop creative social media campaigns across TikTok, Instagram, YouTube Shorts and LinkedIn
  • Create eye-catching graphics, videos, and stories that resonate with prospective clients and grow engagement with the WayFinders brand
  • Repurpose existing content with appropriate hooks to increase engagement and trending across social media platforms
  • Drive new business opportunities by engaging with our growing audience by responding to comments, running Q&As, and initiating conversations
  • Writing the quarterly newsletter or figuring out the best way to engage with prospective clients

3.    Trendspotting and analytics

  • Monitor social media and email campaign performance. Track engagement rates and website traffic.
  • Use analytics tools (we have HeyOrca) to monitor audience engagement and behavior, refining strategies accordingly.
  • Stay ahead of the curve with the latest trends in social media, podcasting, and digital culture.
  • Track, report, and optimise marketing campaigns to increase brand association.

4.    Capturing long term strategic insights

  • Prepare and present a comprehensive report to the team, including marketing achievements, challenges, insights, and recommendations for future marketing strategies.
  • Outline a plan for continued growth based on the work completed, and suggest areas that will increase inbound revenue.

Skills and experience

  • Strong familiarity with TikTok, Instagram, YouTube, LinkedIn and social media in general.
  • Passion for relationships, transformation and storytelling.
  • Creative, out-of-the-box thinking with a hands-on attitude.
  • Excellent communication skills – both written and verbal.
  • Self-starter who thrives in a fast-paced, startup-like environment.
  • Ability to create engaging, shareable content and work with minimal supervision. 
  • Experience or interest in influencer marketing, content creation, or digital marketing.
  • Bonus: Knowledge of Google Analytics, Adobe Creative Suite, Castmagic, Mailchimp.

Location
Hybrid - remote working with in person meet ups

Benefits

  • Flexible hours - work from anywhere any time of day
  • Access to an incredible community of leaders and thought leaders 
  • Opportunity to leave your mark / tangible impact on an emerging brand
  • Potential for a position on completion of the internship 

Additional information
By the end of the 10 weeks, the intern will have had a chance to engage in various marketing activities—content creation, campaign management, social media strategy, event coordination, and audience insights—while making a tangible contribution to The WayFinders Group’s mission to help leaders navigate complex challenges.

 
We think differently at The WayFinders Group so send us something to show us why you’re the perfect fit for this internship. We’re particularly interested in your favourite podcast guest, what you think of our competitors, and any ideas you might have for a marketing campaign if money was no object. 
 
Please note, this internship is for CCCU students and graduates.

Apply for job