MDXInternship Social Media Marketing Management and Sales

Reference
1079289

Branch
Middlesex University

Start date
03/06/2024

Duration
2 Months

Hours and days
20h 8 weeks

Dress code
Smart Casual

Rate of pay
£13.15

Holiday rate
£1.59

Role

The Social Media and Content Marketing Manager will play a crucial role in driving the sales, marketing and global dissemination of social entrepreneurship pedagogy content. This position is centred around creating and executing innovative marketing strategies that effectively promote and sell our unique educational content across various social media platforms. The manager will be responsible for enhancing the visibility and commercial success of our entrepreneurship programs, utilising social media to reach a broad audience and convert engagement into tangible sales results. This role demands a strategic thinker with a strong understanding of digital marketing, sales funnels and the educational content landscape, particularly in the realm of social entrepreneurship.

Duties and responsibilities

1. Strategic Leadership: Develop and execute a comprehensive social media and content marketing strategy that aligns with business goals, particularly focusing on lead generation and sales.
2. Content Monetisation: Implement effective methods for monetising content on platforms like YouTube, Instagram and LinkedIn, including sponsored content, partnerships and online courses.
3. Lead Generation and Sales Funnel Management: Create and manage sales funnels using social media content, tracking leads from initial engagement through to conversion.
4. Campaign Management: Design and oversee marketing campaigns that effectively promote entrepreneurship and social entrepreneurship programs, driving engagement and sales.
5. Content Dissemination: Ensure the effective dissemination of content across YouTube, Instagram and LinkedIn (including the possibility of other relevant platforms), adapting strategies to maximise global reach and cultural relevance.
6. Analytics and Reporting: Monitor, analyse and report on the performance of social media activities, using insights to optimise future marketing strategies and content.
7. Market Research: Conduct ongoing research into social media trends, sales strategies and the competitive landscape to keep our approach innovative and effective.
8. Stakeholder Engagement: Collaborate with internal teams, external partners and influencers to enhance content reach and engagement.
9. Budget Management: Manage the budget for social media and content marketing initiatives, ensuring a high return on investment.

Skills and experience

• Essentials
  • Proficiency in YouTube, Instagram and LinkedIn platforms.
  • Strong understanding of content creation and visual storytelling.
  • Excellent written and verbal communication skills.
  • Solid knowledge of data analytics and performance metrics.
  • Ability to work independently and manage multiple projects.
  • Familiarity with social media scheduling and analytics tools.
  • Strong understanding of monetisation strategies across the three platforms.
  • Proficient in creating sales funnels.
• Desirable
  •     A keen interest in social media trends and innovations.
  •     Passionate about higher education and Entrepreneurship.
  •     Comfortable working in a dynamic, fast-paced environment.
  •     Self-starter with a proactive approach to problem-solving.
  •     Creative thinker with a keen eye for design.
  •     Ability to adapt and respond to varying feedback.

Location
Hendon

Benefits

• Direct Mentorship by an Entrepreneurship Expert: Working closely with a renowned expert in entrepreneurship provides an invaluable opportunity to gain insights from their extensive knowledge and experience. This direct mentorship allows for personalised guidance, advice and feedback, which is crucial for professional growth and understanding the nuances of entrepreneurship and social entrepreneurship.
• Hands-On Training: The position offers hands-on training in cutting-edge social media strategies, content marketing, sales funnel management and lead generation. This practical experience is vital in today’s digital marketing landscape, allowing the candidate to apply theoretical knowledge in real-world scenarios, thereby enhancing their competence and confidence in managing complex marketing campaigns.
• Skill-Building: The role is designed to foster a wide range of skills including strategic planning, content creation, data analysis, sales techniques and digital marketing tools. This skill-building aspect is tailored not just to the current role but also to prepare the candidate for future leadership positions in marketing and entrepreneurship.
• Networking Opportunities: Working in this role provides numerous opportunities to network with professionals in the field of entrepreneurship, both within and outside the organisation. This includes interactions with business leaders, social entrepreneurs, educationalists, marketing professionals and potential clients or partners. Such networking is invaluable for career growth, providing opportunities for collaborations, partnerships, and even future job prospects.
• Professional Growth and Recognition: The position offers a platform for the candidate to make a significant impact in the field of social entrepreneurship education. Success in this role not only contributes to personal and professional growth but also offers the potential for recognition within the industry, opening doors to further career advancements.
• Suitability: This position is ideal for individuals with a general interest in entrepreneurship and social media marketing, looking to gain hands-on experience in a dynamic setting with a direct responsibility to content creation and management.
• This internship offers an excellent opportunity for individuals seeking to enhance their skills in social media marketing and content creation, while contributing to disseminating innovative Social Entrepreneurship pedagogy.

Additional information

Please address in your Cover Letter and CV how you meet the requirements and how you match the JD. A link to complete digital interview will be sent after you have completed the first stage of CV + Cover Letter. You will have 4 days to complete the digital interview from receiving the link.

Deadline for the CV + CL is 5th May Midnight

Apply for job