Marketing Co-ordinator

Details

1036664
University of Warwick
17/01/2022
Other - See Job
Monday to Friday, 9 – 5 with 30 minutes lunch or 9-5.30 with 1 hour lunch. Working hours to be discussed as can be flexible with these times
Smart Casual
 

Pay

£12.04
£1.45
 

Description

To support and co-ordinate the range of marketing activities undertaken within the WBS Marketing team, primarily within the Pre-experience Programme Marketing Team. This will include the production of DotDigital email campaigns, marketing materials (both print and web-based), advertising (including social media), as well as various administrative duties.

Marketing & Recruitment

  • To work with the design team to produce marketing assets (social media, website, brochures, Dotdigital etc), as required by the Marketing Officer or Manager. This includes involvement in the concept, copywriting, photoshoot planning, design and distribution of materials. It will also involve negotiating and working with internal and external suppliers.
  • To assist in the development, copywriting, design and placing of adverts for promoting WBS and its events.
  • Support Marketing Officer in gathering student testimonials and blogs to publish in all media.
  • Assist with marketing, recruitment and conversion email campaigns.
  • To work closely with the Marketing Officers and Web team to ensure that courses across the pre-experience portfolio are accurately reflected and updated on a timely basis on the WBS website.
  • To create/edit relevant sections of the WBS website using the Content Management System.
  • To support Marketing Officers with gathering market research data to determine customer segmentation, geographical and competitor trends to inform the marketing message
  • Contribute to website traffic driving activities, including Search Engine Optimisation (SEO); analysing keywords and traffic to the site; and helping prepare traffic reports
  • Ensuring external websites and directories promoting the School’s brand contain factually accurate content and information, and are updated as necessary.
  • Source digital imagery and upload to set specifications to the website and external site.
  • Assist with film requirements.
  • Assist with social media activities including Twitter, Instagram, Facebook, LinkedIn and blogs.

Administrative Duties

  • To provide administrative and clerical support to the Marketing Team as required including monitoring the email inbox, mail distribution, meeting scheduling, room bookings and organising travel, car parking, hotel bookings, photoshoots and catering, following university guidelines when appropriate.
  • To meet and greet visitors to the Marketing Team maintaining high levels of customer service at all times.
  • To maintain financial records in collaboration with WBS Finance team including requesting purchase orders, placing orders and creating and maintaining budget spreadsheets
  • Assist with internal staff and student communications on an adhoc basis.
  • A-level education or equivalent
  • Customer-facing and administrative experience with an interest marketing
  • An appreciation of the role of a marketing function. Training will be provided to the right candidate.
  • Excellent communication skills, including the ability to liaise in a confident and friendly manner both on the phone and face to face.
  • Excellent organisational skills including an ability to work on multiple projects simultaneously.
  • Accuracy and attention to detail.
  • Excellent written communication.
  • Ability to prioritise and work to tight deadlines.
  • An ability to think creatively.
  • A flexible and collegiate approach.
  • Desirable: A first degree and/or CIM Introductory Certificate in Marketing, or similar.
  • Desirable: Relevant experience in marketing; digital marketing; Press / PR / journalism; advertising or creative agency.
Hybrid working pattern, 3 days in the office and 2 days working from home the usual format

Start and end date: Mid January 2022 until 31 July 2022

Deadline to apply: 03 January 2022

Please provide a CV and cover letter with your application.